I’ve always been on the look out for new interesting metrics to analyze the health of customers and customer teams and I’ve made a habit of collecting and testing them.
This post contains a pretty large list of some of the most valuable metrics and a little bit of commentary.
When writing this I found it helpful to structure the metrics under the following headings
- Churn and retention metrics
- Product adoption and value metrics
- Lesser-known metrics
- Useful techniques for looking at customer data